Expert insights on incentive programs, channel loyalty, and B2B rewards. Discover industry research, ROI benchmarks, and proven strategies to drive sales performance and partner engagement.
Program Design
How to Develop an Incentive Program: A 10-Step Guide for B2B Leaders
Based on IMA's proven framework, learn the 10 essential steps to develop effective incentive programs that drive measurable results. From goal setting to celebration, master program design.
Robert Kay
Research Insights
What Top Performing Companies Do Differently: Key Insights from IRF Research
IRF research reveals Top Performers triple staffing support for incentive programs, prioritize flexibility over value, and invest 152% more. Discover what separates leaders from followers.
Jayson Frazer
Channel Strategy
Why Leading B2B Companies Like Samsung and LG Invest in Channel Incentive Programs
Discover how major brands use channel incentive programs to drive dealer sales, improve partner loyalty, and dominate competitive markets through strategic rewards and recognition.
Jayson Frazer
Industry Research
The ROI of Incentive Programs: Industry Benchmarks Every B2B Leader Should Know
Analysis of 470+ incentive programs reveals 90% achieve 5-10% revenue lift, 82% improve retention, and ROI consistently hits 2:1 to 4:1. Discover what well-designed programs deliver.
Chris Chung
Analytics & ROI
9 Analytics Metrics That Prevent Channel Incentive Program Failure
Most channel programs fail because managers fly blind without data. Learn the 9 critical analytics metrics that predict success and prevent costly program failures.
